Harris Dental

Anything But The Dentist

The Challenge

Harris Dental wanted to create a scary scenario that would seem more appealing than a trip to the dentist to convey their core message that with Dr Linc, you don’t need to be scared of the dentist and that it can be a pleasant and health-giving experience.

The Solution

We wanted to add a whimsical element to this idea and so went crazy with motion graphics to really push the point about the lengths some people would go to avoid visiting the dentist.  By making light of the situation, we were looking to not offend the target market by being too confrontational.

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