Hervey Bay RSL

Poppies Cafe – 15s

The Challenge

Hervey Bay RSL had just opened their newest renovation, Poppies Cafe and wanted to let members and guests know what tantalising food was on offer!  The new commercial was to be formatted for cinema and television as well as online and was to showcase the food and coffee and the wonderfully warm atmosphere of the new cafe.

The Solution

The name of the cafe, Poppies, gives a nod to Remembrance Day and so we really wanted to weave this feeling throughout the message of the commercial.  The colours, musical score and several other occult insertions were used to build the overall feeling in the viewer.

A 2.39:1 aspect ratio was chosen to fit better with cinema viewing and lend a more cinematic feel to the commercial.

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