Harris Dental

Loose Dentures

The Challenge

Dr Linc wanted a new concept and television commercial to promote the sale and correct application of dentures.

The Solution

We conceived of a situation where loose dentures would cause embarrassment that wearers would be able to resonate with.  The concept centres around a children’s birthday party in which grandpa was asked to play the ‘pudding game’.  During the game, grandpa’s dentures get stuck in the sticky pudding for all to see.

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