The Bay Apartments
Back to the Bay
The Challenge
To create a fresh and exciting vibe which promotes the local region and more specifically, The Bay Apartments, to a predominantly southern market. To give viewers a broad overview of the property, its features, location and benefits including their ability to host weddings.
The Solution
We created a story of a typical young couple who may not live in Hervey Bay, but know it well. The protagonist tells the story of why she wanted to come ‘back to the bay’ for her special day and recounts the events that transpired throughout their holiday at the Bay and during their wedding.