The Clubhouse Hervey Bay
The golf club venue was recently acquired by the Hervey Bay RSL and was fully refurbished as a restaurant, bar and gaming venue with live entertainment and unique views on offer. The manager of the Hervey Bay RSL approached us to create a cinema and television spot to let families and business owners know that this is the “Best Little Club in the Bay!” and to demonstrate the wide range of services now on offer right there at the golf course.
We wanted to convey a sense of ownership and familiarity from those around town that know the venue prior to and after the refurbishment and to convey to the new target demographic to that this renewed venue now offers great food and entertainment. The concept of “my club” was a good fit for this pitch. We endeavoured to work with talent in the commercial from known and strong local businesses that where both associated with golf or completely new to golf, being sure to present this new venue as an independent business, not tied to the golf club and therefore not a “members only” club.