Blades & Shades

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The Challenge

Blades and Shades wanted a generic branding commercial for television and social media.  They have a huge service and product offering and they wanted to show their prospective clients how easy it is to purchase from Blades & Shades.

The Solution

As the summers get hotter each year, we recognised that the public consciousness is beginning to focus on the activity and cycles of our sun as a driver of global climate change.  In so doing, we created a commercial that begins by capturing the imagination of the viewer with this connection illustrated graphically.  By combining this motivator with a visual description of the buying process with Blades & Shades, we complete the commercial linking back to weather with the logo animated in on the wind.


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