Harris Dental
Loose Dentures
The Challenge
Dr Linc wanted a new concept and television commercial to promote the sale and correct application of dentures.
The Solution
We conceived of a situation where loose dentures would cause embarrassment that wearers would be able to resonate with. The concept centres around a children’s birthday party in which grandpa was asked to play the ‘pudding game’. During the game, grandpa’s dentures get stuck in the sticky pudding for all to see.
