Palm Lake Resort Hervey Bay

The Challenge

We were asked by the manager at Palm Lake Resort Hervey Bay to create a commercial for cinema and television to reach the 50+ demographic looking for a better lifestyle leading up to and after retirement.

The Solution

We wanted to create a warm and heart-felt commercial that appealed to the freedom and fun that the community has to offer and how Palm Lake Resorts are more akin to a resort lifestyle than a retirement village.  We focussed on the facilities and spirit of community that are the main USP’s of Palm Lake and set this to a moving music score to capture the imagination of the target demographic.

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