Prime Agents

Settle for More!

The Challenge

Malcolm came to me with a strong idea for a new commercial where all of his team would participate.  Each team member would work meticulously on an aspect of a property which they had listed for sale to ensure that the listing met the highest possible sale price.

The Solution

Shooting the whole commercial inside a single day, we shot each scene at the mercy of the weather which started densely overcast and then became quite hot and sunny by mid day.  We performed colour matching and secondary grades in post production to help the commercial fit together as though each scene was sequential over a short space of time.  This is quite difficult without relighting or shooting with powerful daylight replacement lighting on set, but we came close.

We are all really happy with the result and light-hearted feel we were able to achieve with this commercial.

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