The Lion Richlands
Elegant Logo Animation
To create a logo animation for the recently rebranded club, The Lion Richlands. We were asked to animate their logo in 3D in an elegant, yet up beat manner; something that they could readily append to their existing and new video content and commercials.
We extruded The Lion Richlands logo in it’s strip format to suit the 16:9 or 2.39:1 aspect ratios that it would be screened in. Selecting white and gold colour scheme and using semi-gloss materials and an environment map with good specular hits, we were able to create a sense of style and sophistication. With the addition of an up-tempo, somewhat tribal beat and smoke particle explosion effects, we edited together a range of virtual camera moves to bring impact and style to the completed animation.