The Lion Richlands

Elegant Logo Animation

The Challenge

To create a logo animation for the recently rebranded club, The Lion Richlands.  We were asked to animate their logo in 3D in an elegant, yet up beat manner; something that they could readily append to their existing and new video content and commercials.

The Solution

We extruded The Lion Richlands logo in it’s strip format to suit the 16:9 or 2.39:1 aspect ratios that it would be screened in.  Selecting white and gold colour scheme and using semi-gloss materials and an environment map with good specular hits, we were able to create a sense of style and sophistication.  With the addition of an up-tempo, somewhat tribal beat and smoke particle explosion effects, we edited together a range of virtual camera moves to bring impact and style to the completed animation.

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