The Waves Sports Club
A Beautiful Day
The Waves Sports Club has enjoyed a long history of patronage from the middle to older demographic and wanted to demonstrate the services, refurbished amenities and entertainment would also appeal to the younger, 30 Plus demographic. On the strength of the positive results obtained on the initial branding commercial, we were asked to create another new commercial to showcase their their cafe, Sticky Fingers and The Little Waves kids club, while lowering the perceived age of the patrons that frequent the club.
Marketing to the target demographic of stay-at-home mothers, their parents and their spouses and children, we created the new commercial for The Waves Sports Club with a warm tone and a cute hook at the end to capture the hearts of the mothers while showcasing the delicious and freshly baked cafe range, fresh coffee and specialty kids entertainment facilities.