Video Production Retainer

Everything you need to know

Everybody agrees; video is the most efficient and profitable way to get in front of your clients or customers today.

There’s a good chance that if you’re reading this, you’ve already recognised the power and potential of video.  You may already be leveraging this power for your business.  Naturally, as an agency or a business, you’ve already partnered up with a trusted video production house, perhaps even ours, to help you create professional video content that resonates with your client’s business.

What is a video production retainer?

A retainer is essentially an agreement between your business, and your video production company outlining a body of work together for an agreed period of time(usually 6  to 12 months).  You pay the video production company a set amount each month as retainer fees.  The amount is then adjusted against services provided during the agreement period.

During this time, your video production company works on not one but a series of projects for your company. What a retainer also helps achieve, are long-term goals, priority treatment on projects, as well as a lower per project cost, as you’re essentially pre-paying for the work (buying in bulk).

At the close of the agreement, you can choose to either cease your partnership, or renew it for further projects.

What are the benefits of signing up on a retainer agreement?

One of the key benefits of video production retainers is the relationship it builds between your agency and the video production company.

Your video production company feels more like an in-house production team who you can approach directly at any time during the period of your agreement and get them to work with you on a priority basis.

Working inside a retainer agreement allows you to purchase in bulk, leveraging your buying power as well as taking your attention off the paperwork, and allowing you to focus on creating and executing.

Is a video production retainer right for your business?

Before you consider a retainer, evaluate your video production schedule for the year ahead.  If you are planning on building a social media presence online and/or developing a kit of television or cinema commercials to place on rotation, a retainer would be a very smart choice indeed!

However, if you or you don’t really have a crystal-clear idea about your long term video marketing plans, a retainer could put a stress on the relationship.

Typically when there’s a steady flow of work and a predictable relationship, a retainer is a powerful tool.   

If you have a clear road map of your video marketing goals for the year ahead and want to understand how a retainer can help you, reach out to us now for an obligation free conversation. 


Don’t just take it from us, let our customers do the talking!

“When I read the proposed script I was blown away, I had to ask if Shannon could fit all that into one 30 second TVC!   When I watched the first draft of the TVC I was again blown away, they delivered everything as promised, no changes needed.   Thank you Seven Levels! Would highly recommend your services to anyone. “

Samantha Evans

Resort Administration Manager, Palm Lake Resort

“I have worked with Shannon at Seven Levels as manager of the Hervey Bay RSL for more than two years on a range of projects including cinema and television advertising, in-house video promotion and audio projects.  I’ve found the standard of creativity from Seven Levels is akin to larger metropolitan production houses at regional pricing.  Their style and professionalism is a good fit for our organisation and I would highly recommend them to other small to medium enterprise. “

Jason Lynch

Manager, Hervey Bay RSL

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. In in risus eget lectus suscipit malesuada. Maecenas ut urna mollis, aliquam eros at, laoreet metus. Proin ac eros eros. Suspendisse auctor, eros ac sollicitudin vulputate, urna arcu sodales quam, eget faucibus eros ante nec enim. Etiam quis eros in enim molestie tempus a non urna. Suspendisse nibh massa, tristique sit amet interdum non, fermentum in quam. “

Coming Soon

Frequently Asked Questions

How much does it cost to produce a commercial?

There is no clear-cut answer to this question, however the following may form a guide;


  • Basic slide and voice-over commercials often used in cinemas range in price from $200 to $700.
  • Full production commercials at 15 seconds may range from $500 to $6,000.
  • Full production commercials at 30 seconds or longer may range from $700 to 20,000.
  • Full productions that include known talent may be in the tens to hundreds of thousands dependent upon the talent hire fees.

As you can see, these prices fall over a very large range and this is due to the many variations that any given production may include.  Such variations include talent hire, crew hire, location hire, additional equipment hire, catering, location scouting, travel and accomodation costs, professional script-writing, special effects creation, colour grading and ‘looks creation’, music licensing, edit changes made, CAD approvals, network distribution charges and so on… Best advice is to get in touch with us for a no-obligation, cost free discussion over a coffee or beverage of your choice and let us prepare an estimate that suits your style and your budget.

How long might it take to produce my commercial?

There are a number of factors that will play a part in determining the production schedule which might include;

  • Production budget:  Low budget productions are almost always faster to produce.  Slides shows and other image and voice-over style commercials are usually turned over inside a week.  Larger budget, full production commercials which require arrangement and booking of venues, talent, extras and even catering or equipment hire will typically extend your production time.  High end productions usually take between two and eight weeks to complete.
  • Number of people involved:  For obvious reasons, the more people that have to be arranged to come together on a shoot day, the slower production can run.
  • Editing, grading and special effects creation:  For larger budget productions, more time is spent at the edit bay making shot decisions, perfecting the colour grades and creating special effects.  Some of the biggest time blowouts can occur in this area.
  • Inclement weather:  We are always at the whim of the weather and like any outdoor event, shooting a commercial can be delayed days to weeks due to poor weather.
  • Your time and availability for production (where required), proofing and final decisions.
Am I able to use my production, once it's completed, online or on television etc.?

Yes, you are free to use your completed commercial on your website, upload to YouTube, Facebook or any other online representation of your business.  If you intend to run your commercial on television, we will need to prepare your file to be broadcast ready.  This preparation for television is important to ensure that your file meets broadcast specification, complies with FreeTV Australia Commercials Advice (CAD) and is sent on to the network(s) of your choice ready to broadcast. Ask us for more information about this process if you intend to send your commercial to television.


We’re looking forward to discussing your individual needs with you personally, at your place of business at a time convenient to yourself.  We want to tell your story and show your brand to your community.  Book now… It’s as easy as type and click!

Share This